Grand A / Albi
Design graphique
Plaquette présentant l’offre de prêt à taux zéro portée par le Grand A, Communauté d’Agglomération de l’Albigeois. Une proposition graphique singulière qui évite le cliché de la famille épanouie devant son pavillon, au profit d’une mise en valeur du contenu (et notamment de la typographie) à travers l’utilisation d’une couleur métallisée. La stricte hiérarchie des informations à destination du grand public bénéficie ainsi d’une finition à la fois soignée et ludique, évoquant les tons cuivrés d’une clef et de la monnaie.
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