Anthony Paracuellos / Giroussens
Design graphique
Logo, carte de visite
2016
Pour un artisan spécialiste de la salle de bains.
Eviter l’effet aseptisé et attendu d’un pictogramme volé sur le web. Recherche d’un aspect légèrement anguleux, afin de souligner la dimension artisanale de l’activité. Suppression des majuscules pour suggérer la proximité ainsi que la simplicité des rapports, et souligner la délicate beauté de la typographie. Faire chic et classe, avec une économie de moyens. Utiliser un vernis sélectif pour mettre en valeur mots et motif en créant une légère texture.
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